Showing posts with label News. Show all posts
Showing posts with label News. Show all posts

19 August 2010

Sell-Outs Abroad: Part II

So Japan's Anime industry is threatened due to outsourcing production to cheaper countries like South Korea and Vietnam, which threatens quality on a massive level.

Which prompts me to put on my personal opinion-hat with fancy bells and say:

Sounds familiar...


In a nutshell, U.S. TV animation went through much the same process, going from completely "in-house" production, everything from initial sketch to placing painted cels under the camera to final sound mix, of the 1950s to the state of cartoons today, where little more is done on this continent than writing the scripts and recording the voices,. A lot of times you get gems like the video above, but sometimes, the results are very good.
Animation is expensive, and in the U.S. , utilizing the global economy to bring in quality production at a feasible cost has proven to be an effective strategy. This seems to be pretty good for everybody...

...Well, everybody except the layout people, animators, assistant animators, cleanup, digital ink+paint, background painters and even storyboard artists whose jobs have been moved overseas, in many cases, to Japan.

Heck, if the Economy here worsens any more, maybe I can get a job in cleanup for "Naruto" .

Sell-Outs Abroad: Part I

So Albert Urderzo and the shareholders of Asterix have been catching criticism about the featuring one of France's foremost pop culture icons in an ad for McDonald's, one of America's foremost icons of... well generally whatever bad things you care to name about the United States.

So I guess I'll offer my two cents here.

I like to think of Asterix as the French Superman, an embodiment of some of a country's ideals and values. Whereas Clark Kent is a naturalized immigrant from another planet, Asterix the Gaul defends his home turf from the Romans and other corrupting forces of the ancient world. His entire purpose is to keep Gaul's heritage and prevent his home village from being absorbed into the Roman Empire. And now his entire village is shilling Big Macs.
But then, Asterix has a major merchandising force for a number of years. Whether it's movies, toys, food a freaking theme park, the little Gaul is pretty much a continental Mickey Mouse (well known pretty much everywhere except America, oddly enough). But then again, it's French toys, movies food and a freaking theme park that the brand is selling. Also, "McAsterix" has Albert Urderzo's approval, though his own handling of the characters he's co-created been facing fire as well. (Rene Goscinny, the original writer, passed away in 1977)

I didn't grow up with Asterix, nor am I French. Heck, in the U.S. a cartoon character making it into McDonald's Ads and toys is pretty much a symbol of pride(maybe it has something to do with the whole capitalism thing, I dunno). But I get plenty mad whenever George Lucas decides that he still hasn't added enough CGI to the original Star Wars trilogy and when the Disney Company decides Tinkerbell should speak.